🌙 AI Bedtime Story — Subscription Financial Model
Tune the inputs on the left. KPIs, sensitivity, and CAC ceilings update live.
MRR
Monthly Recurring Revenue
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ARR
Annual Recurring Revenue
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MP
Monthly Profit (gross)
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AP
Annual Profit (gross)
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Inputs
Per-story cost
$
Monthly infrastructure spend
$
Monthly marketing spend
$
—
Monthly churn
%
Target gross margin
%
Payment processing
%
MRR
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Gross Margin
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Break-even subs
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covers infra
Max CAC @ target
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LTV: —
Gross margin vs. subscribers
Click anywhere on the curve to inspect that scenario.
Click the curve to see MRR, profit, and margin at that subscriber count.
Monthly P&L stack
Revenue minus variable cost minus infra at current scale.
Tier blend
Per-tier contribution to the blended numbers.
Tier
Subs
Mix %
Price/mo
Stories/mo
MRR
ARR
Var. cost
Contribution
Unit margin
Blended
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100%
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Sensitivity: Gross margin (%) by subscribers × per-story cost
Find the price/cost combinations that clear your target margin band.
Scenarios & unit economics
Projected at current tier mix.
Scenario
Subs
ARPU
MRR
ARR
Monthly Profit
Annual Profit
GM%
LTV
Max CAC
LTV:CAC
Status